Frito-Lay brands

Question

This piglix contains articles or sub-piglix about Frito-Lay brands

Answer 1

Miss Vickie%27s

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Answer 2

Lay%27s WOW chips

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Answer 3

Lay%27s Stax

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Answer 4

Lay%27s

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Answer 5

Munchies (snack mix)

Munchies is a brand for American company Frito-Lay's line of snack mixes and a line of crackers with cheese. It was first introduced in 1987 with Salted Peanuts and Honey Roasted Peanuts varieties. The mixes contain various Frito-Lay snacks. Munchies Cheese Fix Snack Mix was introduced in 2001. In 2006 the name was changed from Munchies Classic Snack Mix.

The brand comes in the following varieties:

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Answer 6

Munchos

Munchos are a potato chip snack food made by Frito-Lay.

Although originally marketed as being otherwise, the current incarnations of Munchos are actually thinner than most potato chips, to the point of being slightly transparent and containing air pockets. When first introduced, they were positioned as "a potato snack, thicker than potato chips." Their slightly curved shape and rough texture assist with dipping. Ingredients include dehydrated potatoes, corn and/or sunflower oil, corn meal, potato starch, salt, sulfate, niacin, thiamin mononitrate, riboflavin, and yeast.

In 1969, a 7.25oz., bag which sold for 59 cents retail is now sold—as of 2014^[update]—for $2 to $3.29, and .99 for the 4.25 oz., "Big Grab". The original Munchos debuted a few months after Pringles, another brand of product that identified as "potato crisps" (a term Pringles adopted after Frito-Lay successfully sued to prevent them from naming their product "potato chips"); early descriptions of Munchos closely parallel those of Pringles, with their curved shapes and thicker construction.

An ad campaign in 1969 included the phrase, "It's MUNCHOS!" spoken in a high-pitched voice. The commercials created by Jim Henson featured a spokesman named Fred (performed by Jim Henson) who talked about the Munchos and a monster named Arnold (performed by Jim Henson in one commercial, Frank Oz in later commercials) who craved the Munchos. Arnold's puppet eventually became Cookie Monster on Sesame Street, while Fred's puppet later became Zelda Rose on The Muppet Show.

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Answer 7

Rold Gold

Rold Gold refers to first a company and then a remaining brand of pretzels, now owned by Frito-Lay. The company, originally named the American Cone and Pretzel Company, was founded in 1917 by prominent Philadelphia businessman L.J. Schumaker.

Run for its first half century as a family business, Rold Gold expanded its operations to St. Louis, Missouri, and El Segundo, California, and established a reputation for producing pretzels. From 1921 until 1955, the company also owned the Continental Packing Company, a pimento canning plant located near Macon, Georgia, but sold that part of the business in 1955, in response to increasing competition from overseas canners. The Schumaker family sold Rold Gold to Red Dot Foods Inc. of Madison, Wisconsin, in 1960, but the deal fell through when Red Dot went bankrupt and its principal owner committed suicide. Frito-Lay then purchased Rold Gold in 1961, and has owned the pretzel company ever since.

In the years since its purchase by Frito-Lay, Rold Gold has expanded its sales nationwide. While on-bag advertising states that Rold Gold is "America's No. 1 Pretzel", when measured by total dollar sales in the United States, Rold Gold is currently the #2 pretzel brand behind Snyder's of Hanover.

Rold Gold pretzels offer a range of pretzel and snack products. All of these items are baked, not fried, and most are lactose free.

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Answer 8

Ruffles

Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips created by Atlanta-based H.W. Lay & Co. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961.

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its longtime official product slogan is "RRRuffles Have Ridges!" The ridged are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as standing up to stiffer dips. From the one of the websites which is about food, the author who analyzes Ruffles states that “The schtick with these chips is that the deeper ridges provide more cavities for scooping up dip. And Ruffles came up two "complementary" dips that each "pair" with one of the chips” (Souza).

Ingredients vary per flavor. The regular ("original") product ingredient list (as well as the reduced fat variant) is: potatoes, vegetable oil (sunflower, corn, and/or canola oil), and salt.

Ruffles are produced in a number of flavors in addition to the regular chips, some for regional markets: Salt & Vinegar (discontinued in 2008), Au Gratin, Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Cajun, Molten Buffalo Wing, Loaded Chili and Cheese, and Tapatio Limon. Yakisoba, Stroganoff and Honey & Mustard (Brazil), Paprika, Original and Cheddar and onion (United Kingdom). Ruffles are also available in low-fat baked (not fried), reduced salt, reduced fat (25% less fat than regular Ruffles), and fat free WOW brand/Olestra versions. In 2008, Frito-Lay produced a Ruffles Thick Cut version.

Canadian flavours include Regular, All-Dressed, Augratin, Lighly Salted (50% less salt), Sour Cream & Onion, Spicy Ketchup (Discontinued), Hotwing (Discontinued), Sour Cream & Bacon, Loaded Potato (2014)*, Jalapeno Popper (2014)*, BBQ*, Poutine

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Answer 9

Sabritas

Sabritas, S. de R.L. de C.V.

Sabritas is a Mexican snacks company. They are best known for manufacturing chips.

Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in Mexico City. It produced and sold potato chips, corn chips and snacks, however it relied on a small distribution network which was mostly bicycle-based. The name is a portmanteau of Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish.

In 1966, one year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel.

In 2000, Sabritas made taco shells that inadvertently contained Starlink, a genetically modified corn that was not approved for human consumption. The contaminated flour was supplied by a mill in Texas. The shells were made on behalf of Kraft, which distributed them in Taco Bell-branded packages to supermarkets; Kraft recalled the taco shells when the Starlink was detected by Friends of the Earth.

Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in U.S. states bordering Mexico. Some seasons, every bag of Sabritas contains non-wrapped plastic and Tazos. Tazos are known as POGS in the U.S. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's Barcel has 12% of it.

In 1982, in the middle of the Latin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power. The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is pretty popular among kids.

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Answer 10

Smartfood

Smartfood Popcorn is a prepopped, flavored popcorn made by the Frito-Lay company.

Smartfood was first created in 1985 by Andrew Martin, Ken Meyers, and Martin's wife Annie Withey in Hampton, Connecticut. It was intended to fill recloseable packages that Martin and his business partner, Ken Meyers, were trying to market. Meyers was quoted in The New York Times as saying that "[t]he popcorn turned out better than the package." Smartfood was first marketed under the registered brand name in 1985, and was manufactured in Marlborough, Massachusetts.

According to Meyers, "Unlike the cheese popcorn already on the market, ours was made with real cheese and it didn't glow in the dark. We wanted quality and we were up against the negative consumer image, because prepopped popcorn in a bag was considered garbage, not worth the money because it is not fresh and you can make it better and cheaper at home."

In January 1989, the company was sold to Texas-based Frito-Lay for an undisclosed amount.

Ann Withey and Martin later formed Annie's Homegrown, which markets macaroni and cheese, pasta, and other organic products.

In 20th Century Fox's 1994 drama film Nell, the character can be seen eating Smartfood Popcorn.

Stephen Colbert's fictional pundit character drowned his sorrows over losing the 2012 election in a bag of Smartfood Popcorn on the November 7th episode of The Colbert Report that year.

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