Walkers (snack foods) brands

Question

This piglix contains articles or sub-piglix about Walkers (snack foods) brands

Answer 1

Category:The Smith%27s Snackfood Company brands

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Answer 2

Crimpy

Crimpy was a British manufacturer of potato crisps and packers of "Blue Lagoon" nuts and raisins. It had factories in Airdrie, North Lanarkshire and Winnersh in Wokingham (near Reading, Berkshire).

The company was later acquired by Frito-Lay of America (a subsidiary of PepsiCo) and both factories subsequently closed down.

The Airdrie site was located in Cairnhill Road.

The Winnersh site was located at the Winnersh Crossroads (on the corner of Reading Road and King Street Lane). It was operational between the 1950s and the 1970s. The site later served as the United Kingdom Customer Support headquarters of Hewlett-Packard until the early 1990s but now houses a large Sainsbury's supermarket built in 1997.

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Answer 3

Walkers (snack foods)

Walkers

Walkers is a British snack food manufacturer mainly operating in the United Kingdom and Ireland. Walkers was founded in 1948 in Leicester, England by Henry Walker, and acquired by Lay's owner, Frito-Lay, a division of PepsiCo, in 1989. It is best known for manufacturing potato crisps, and other, non-potato-based snack foods. They hold 56 percent of the British crisps market. The Walkers site in Leicester is the largest crisp production plant in the world, producing over 11 million bags of crisps per day and using about 800 tons of potatoes.

In the 1880s, Walker moved from Mansfield to Leicester to take over an established butcher's shop in the high street. Meat rationing after World War II saw the factory output drop dramatically, and so in 1948 the company starting looking at alternative products. Potato crisps were becoming increasingly popular with the public, leading managing director R.E. Gerrard to shift the company focus and begin hand-slicing and frying potatoes.

The Walkers logo, featuring a red ribbon around a yellow sun, is noticeably similar to Lay's. It derives from the Walkers logo used in 1990. The company is still a significant presence in Leicester. Gary Lineker, the Leicester-born former footballer, is now the face of the company, featuring in most of their advertising campaigns since 1995's "Welcome Home". The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4,000 people in fifteen locations.

In February 2006, Walkers changed their brand label and typeset. They also announced they were to reduce the saturated fat in their crisps by 70%. They started frying their crisps in "SunSeed" oil, as claiming the oil is higher in monounsaturated fat content than the standard sunflower oil which they had used previously, establishing their own sunflower farms in Ukraine and Spain to be able to produce sufficient quantities of the oil. Walkers updated their packaging style in June 2007, moving to a brand identity reminiscent of the logo used from 1998–2006.

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Answer 4

Monster Munch

Monster Munch are a baked corn snack aimed at children that are in the shape of monster's feet according to Walker's. They are mostly consumed in the United Kingdom. Flavours include Roast Beef, Pickled Onion and Flamin' Hot.

Monster Munch crisps were launched in Britain in 1977 by Smiths. Originally called "The Prime Monster" (a play on "The Prime Minister", and as part of a wider campaign), the decision was taken to rename the snack "Monster Munch" in 1978. Advertised as "The Biggest Snack Pennies Can Buy" – in reference to the large size of the crisps – each pack featured a different monster on the front of the packet.

The snack was supported by a "Monster Munch Club", whose members received a "Monster Munch Munchers" membership pack which included a membership card, pen, several story books, and a story tape which included six "tall stories" and accompanying songs.

By the late 1980s there were four main monsters featured on the packaging, although originally a total of six featured in the advertising.

Monster Munch was available in a variety of flavours over the years including Roast Beef, Pickled Onion, Saucy Tomato, Bacon, Cheese & Onion, King Prawn and Salt & Vinegar. Pickled Onion has remained in the selection throughout the years, with Roast Beef appearing in almost every combination. By the 1990s the four main flavours available were Pickled Onion, Roast Beef, Smokey Bacon and Saucy.

The Yellow Monster is part of Cheese and Onion flavour Monster Munch.

The original Monster Munch used two different snack shapes, related to two of the Monsters. The shape known as a "monster paw" that is still used today has long been the subject of dispute over whether it represents a paw or, instead, the eye and lashes of a monster. The other represented the gangly, long-tongued pink monster: circular with two bumps on the top for eyes, protrusions on either side and a tongue dangling down. For a limited time in the early 1990s, there were also spider-shaped Monster Munch with a smokey bacon flavour.

A short-lived range of Monster Munch themed drinks - Monster Fizz - was available in the 1980s. The small range of flavours included orangeade.

In 1995 the Monster Munch brand was taken over by Walkers who relaunched them with a range of four flavours. One of the most significant changes was that the crisps were much smaller than before. The monster characters were also redesigned.

Walkers relaunched Monster Munch with four flavours: Pickled Onion, Beef Burger, Spaghetti Sauce and Flamin' Hot. A wide range of Tazos, featuring images of the monsters, was produced, with one Tazo included in each bag.

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Answer 5

Quavers

Quavers are a British snack food, originally made by Smiths, and now produced by Walkers. Walkers, part of the PepsiCo family, purchased the Quavers brand in 1997 where it became one of the Frito Lay International brand names.

Quavers were launched in 1968 with the advertising slogan "you get a lovely lot of Quavers in a bag". Packaging described them as "curly potato puffs".

In 2007, Walkers changed the packaging for all their snack products, which were Quavers, Wotsits, Squares, French Fries and Monster Munch. This packaging reflected the usage of Sunseed Oil, which was used in all products. The Multipack bags were in a different layout, being in Landscape style. Quavers' logo was changed slightly, and the flavours remained the same.

In 2009, Quavers, Squares, Wotsits and French Fries had all changed their packaging again because of a reduction in calories. Quavers has 87 calories (Currently 85) in the Cheese flavour.

In 2011, Quavers packaging updated to a brighter bag colour with the Walkers logo on the packets again.

The primary ingredient in Quavers is potato starch. They are deep fried to give a snack with a similar texture to Krupuk (prawn crackers), but have a different flavour and are smaller with a curled-up rectangle shape (similar in cross-section to a quaver). Originally only available in cheese and smoky bacon flavours, the product line now contains three flavours: cheese, prawn cocktail and salt and vinegar.Ketchup and sweet and sour flavours were also introduced, but for a limited time only and are no longer available.

A one pack (16.4 g) serving of regular Quavers contains 88 calories, of which 44 are from fat. Quavers contain a mixture of fats (4.9g): saturated fat 0.4g, polyunsaturated fat 0.6g and monounsaturated fat 3.8g. The sodium content is 170mg. Quavers have 88 calories in their Cheese flavour and 86 in the salt and vinegar variety.

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Answer 6

Red Sky snacks

Red Sky snacks are a range of potato, root, and nut snacks from Walkers. The range was introduced in the UK in April 2009 as a premium "sharing product" in the snacks category.

It is stated that Red Sky products are made from 100% natural ingredients, and that the makers "work in partnership with Cool Earth", a charity that protects endangered rainforest; Walkers make charitable donations proportionate to the number of purchases of Red Sky snacks.

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Answer 7

Salt %27n%27 Shake

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Answer 8

The Smith%27s Snackfood Company

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Answer 9

Wotsits

Wotsits

Wotsits is a brand of cheesy flavour corn puffs sold by Walkers. The most common form are cheese flavoured curly shapes. However, over the years, various other shapes (such as waffle-shaped Wotsits) and flavours (such as prawn cocktail and flaming hot) have also been sold. "Limited edition" Wotsits have also appeared on more than one occasion. The brand was stretched into Whopping Wotsits, Weenie Wotsits, Waffle Wotsits as well as frozen Wotsits. All came into the market under Golden Wonder's ownership managed by Sir Nigel Parrott between the years 1993 and 2002.

The brand name occurs in the singular, "Wotsit", referring to an individual corn puff. It is an allusion to the slang term "whatsit", to which it is phonetically identical. Wotsits packaging often come with a joke or trivia section on the back. The brand was the first to introduce inserts into its packs in 1994, with the insertion of "Pogs". It also inserted merlin football stickers and other inserts aimed at 11-year-old boys. The brand was advertised with the strapline "you only get a whoosh with a Wotsit" between 1994 and 2002 following a campaign designed by JWT of a play on words.

The brand was previously owned by Golden Wonder, but was sold off separately to Walkers when Golden Wonder changed hands in 2002. Prior to this, Walkers sold the similar American product Cheetos, which was considered a rival in the UK market.

In 2003, the advertising agency Abbott Mead Vickers made a public apology when the Parliamentary Select Committee on Health brought to light a private brief that it had made to Frito-Lay (Walkers' owners) where it proposed encouraging children (4 to 9 years old) to believe that "Wotsits are for me—I'm going to buy them when I get the chance and pester Mum for them when she next goes shopping".

Another variety of Wotsits were "Mealtime Potato Shapes", made from potato and cheese and meant to be baked in the oven. They were launched in 2000, but were discontinued.

In February 2007, Wotsits were re-launched as the way they were being cooked changed. Instead of frying Wotsits, they started baking them. They were put into new packaging (along with other Walkers brands such as Quavers and Monster Munch) to coincide with the fact they were being baked and in 2009, Wotsits, Quavers, Squares and French Fries changed packaging again to show that Wotsits now have 95 calories in multipack bags and 99 calories in standard bags.

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